Transmedia narratives new tools for cinema, literature and communication. Casos de referencia en Latinoamérica y Ecuador

Abstract

This article explores the concept of transmedia narratives or storytelling, a relatively new field that has been consolidating in recent years within the audiovisual media ecosystem. Any product immersed in the universe of transmedia narratives has a great capacity for innovation, convergence and can be presented as a new way of communicating and even doing journalism for new audiences, who no longer act passively, but instead interact with it. content. In this paper, reference cases of transmedia projects carried out in countries such as Argentina, Brazil, Colombia, Ecuador and Peru are analyzed.